By  on March 14, 2019

The luxe contemporary label 3.1 Phillip Lim has always felt intensely personal, which it is to its creative director, Phillip Lim, and chief executive officer Wen Zhou. The brand was formed to cater to the two’s own needs and desires to create a modern woman’s wardrobe, and while it may have grown tremendously, evolving into a brand with a global presence, the pair have idiosyncratic advice for people who want to replicate their success — which is to not try to make everything about doing business.

The philosophy is most evident in their Los Angeles boutique — a space that is less of a retail shop and more of an oasis reflecting the brand’s personality. It stocks lighting and furniture brands like BBDW or Atelier, Apparatus and books, simply because, Lim said whimsically, “we love what they do.”

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