By  on March 14, 2019

TOKYO — Slow and steady wins the race in the eyes of Keiko Shinomoto, who cofounded the boutique Tortoise with her husband Takuhiro. If the going-on 16 years running design-centric homeware store is any indication, the strategy seems to be working.

Shinomoto shared how the duo built a business on the basis of slower, more sustainable consumption — one that tries to reconcile how technological advancements have increased human life spans year after year, and yet the life span of man-made products seems to decrease.

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