By  on August 13, 2018

Consumer facing. Business-to-consumer. Pivoting. Evolution.

Whatever you want to call it, the question of whether to tack on a consumer element to trade shows has been bandied about for several years now. This week in Las Vegas may perhaps represent the dust settling on the industry’s consideration of whether a trade show is even a trade show if consumers are allowed onto the show floor.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus