By  on July 12, 2018

The genesis of the surf and skate movement goes back to the early Seventies in Los Angeles. But it was in the early Eighties when surfboard maker Shawn Stussy put his brand name on T-shirts and hats that the movement gained momentum in apparel.

Today, the trend is known as streetwear and it’s a $309 billion industry that is impacting the global fashion and luxury apparel market, according to a new report from Trendalytics.

To continue reading this article...