By  on October 14, 2019

With the consumer shopping journey at the top of every retailer’s agenda, personalization continues to be the hottest buzzword for retailers. Retail tech provider True Fit knows this better than anyone, offering partners the tools to make data-driven decisions for boosting sales and increasing shopper loyalty.

And with new predictive analytics and data science, the company is taking personalization to the next level by leveraging consumer recommendations for an increasingly personalized experience.

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