By  on January 16, 2020

BALTIMORE — Patrik Frisk is leading team Under Armour back to the playing field.

While many of the brand’s competitors have embraced fashion and collaborations — think Nike and Virgil Abloh and Adidas and Stella McCartney — Under Armour is taking a different path forward, Frisk told WWD in one of his first sit-down interviews since becoming chief executive officer this month.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers