By  on January 16, 2020

BALTIMORE — Patrik Frisk is leading team Under Armour back to the playing field.

While many of the brand’s competitors have embraced fashion and collaborations — think Nike and Virgil Abloh and Adidas and Stella McCartney — Under Armour is taking a different path forward, Frisk told WWD in one of his first sit-down interviews since becoming chief executive officer this month.

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