Powerful brand-driven storytelling has come into sharper focus as consumer demand for sustainable products continues to rise. As more shoppers begin to “demand sustainability” to remain loyal to brands and retailers, companies are reevaluating their messaging and simultaneously seeking greener solutions that will satisfy and educate their consumers.
And for companies such as Unifi, a textiles solutions provider based in Greensboro, N.C., its messaging philosophy is centered on telling the story behind its technologies that have propelled brands into the sustainable fashion category through its fiber innovations. Here, Richard Gerstein, executive vice president of global branded premium value-added products and chief marketing and innovation officer for Unifi, discusses sustainability brand marketing with WWD.
The first retrospective of Dior in the U.S. has landed at the Denver Art Museum — and though the exhibition is a continuation of the 70th-anniversary display that bowed in Paris in 2017, “Christian Dior, Couturier du Rêve,” the DAM show offers an entirely new look at the legacy of the house, and its relationship to the world, writes @leighen .
📸: @jamesfloriophotography #wwdeye
Norwegian musician Anna of the North (a.k.a. Anna Lotterud ) has had a rapid rise in the U.S., thanks to her song “Lovers” which was included in this summer’s Netflix hit “To All The Boys I’ve Loved Before.” Next up, a show at Terminal 5. “I’ve never actually done promo or anything in the U.S. before so it’ll be interesting to see,” she tells @leighen . “Because of the Internet I’ve always had American listeners but never been here [playing music].” 📸: @jilliansollazzo #wwdeye