By  on November 15, 2018

LONDON — Having focused until now on European lifestyle brands, the London-based fund Vaultier7 has expanded its reach, moving into the U.S. market and the health and wellness space for its latest investment, in the brand Little Spoon.

Principals of Vaultier7, Anna Sweeting and Montse Suarez, said they were drawn to Little Spoon, a fresh, organic baby food company that delivers directly to consumers, for a variety of reasons, such as the brand’s core values, its democratic appeal, direct-to-consumer engagement with a distinct point of view, and viral marketing model that offers babies and small children nutritious food.

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