By  on December 4, 2018

LONDON — Against a background of Brexit squabbling and uncertainty about the U.K.’s future trade deals, VF Corporation is giving London a thumbs-up, with plans to open a business hub for its brands in Soho.

The hub will be based at Axtell Soho, a new building on the corner of Warwick and Beak streets. It will host a selection of VF products and brand showrooms as well as digital and design spaces. The aim is to “immerse” buyers and designers alike in the VF brand, the company said.

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