By  on November 16, 2018

Austin, Tex.-based “western brand” Tecovas, purveyor of boots, leather goods, apparel and accessories, said today that it has officially entered the apparel market — and true to form, its first product is a classic pair of blue jeans. Debuting with two styles, a slim jean and a standard jean, its denim is designed to fit comfortably with western boots, the company said.

Manufactured in partnership with the Candiani Denim mill in Milan and handcrafted in Los Angeles, Tecovas sought the expertise of “fit experts” — including its chairman, Brian Spaly, founder of Bonobos and Trunk Club — to weigh in on the elements that would construct the “perfect” western jean. The outcome is a contemporary straight cut that is wide enough to easily fall over a bulky western boot. Paul Hedrick, founder and ceo of Tecovas, told WWD, “Since denim was born in the U.S., it was important to us to design and manufacture our jeans close to home. We found a fantastic factory partner in Los Angeles — known for making some of the best denim in the world — who intricately constructs our jeans and perfects the fit to ensure that every pair meets our high-quality standards.”

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