By  on November 19, 2018

When looking for brands to carry at Bluemercury, cofounder and chief executive officer Marla Malcolm Beck doesn’t care what stage indie brands are at today — she cares about where they plan to be in the future.

“We’re not just looking for the first launch, we’re looking for where you’re going to take the brand,” Beck said at WWD’s first BeautyVest summit, held at The Asia Society in New York last week. “It’s easier than it used to be to launch a new brand because you have so many communication vehicles, but it’s really about the brand appetite and resources and how they want to start scaling with us.”

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