Woolrich is expanding its reach into Canada.
The venerable American brand has opened a store at Toronto’s Yorkdale Shopping Centre. The one-level store measures 2,880 square feet and joins the more than 270 shops and services at the high-end mall.
Canada is one of the most important markets for Woolrich as it plans its expansion under its owners, WP Lavori in Corso and Goldwin Inc. In addition to the Toronto store and a shop-in-shop at Sporting Life in the Yorkdale center, Woolrich will also open stores in Vancouver and Montreal in 2018 and 2019.
“People everywhere value high-quality garments,” said Andrea Cane, Woolrich’s global creative director. “Woolrich offers sophisticated outerwear that has been tested since our first parka design in 1972. And we believe that appreciation of versatility, carrying wearers from a great outdoor hike to their everyday city commute, is what has stood the test of time.”
The Toronto store features a design reinterpreted from the concept created by Japanese architecture firm Wonderwall under its creative director Masamichi Katayama. The store strives to offer a modern take on the brand’s heritage, blending items from Woolrich’s 187-year history with contemporary design pieces. The exterior displays the brand’s signature Buffalo Check plaid on the facade and the interior carries men’s and women’s apparel and accessories along with the new footwear line. A grand-opening event is scheduled for tonight.
Woolrich International, a new entity created in the fall of 2016 following the merger of Woolrich Inc. and Woolrich Europe, plans to open more than 60 Woolrich stores worldwide by 2020.
Woolrich has been producing wool in Pennsylvania since 1830. Italy-based WP Lavori has been a partner of Woolrich’s since 1984, starting as a licensee in Italy and expanding into Europe and Asia. The Tokyo-based Goldwin bought a minority stake in the business in October.
Woolrich International had sales of $190 million in fiscal-year 2016 and is projecting an annual average growth of 12 percent from 2017 to 2020 and sales of $300 million within three years.