The collection aligns with new film release “Bohemian Rhapsody,” the Freddie Mercury biopic that reached number one at the box office in its debut this past weekend, bringing in roughly $50 million from U.S. and Canadian theaters, according to comScore.
The “extremely” limited-edition collaboration includes graphic vintage-style rock T-shirts, jeans and jackets that feature lyrics and from the Queen catalogue of music, the company said. Lyric Culture has licensing rights from “virtually all” of the major music publishing companies and “creates new revenue streams for songwriters who penned the lyrics into a range of apparel and lifestyle products,” according to the firm.
“Bohemian Rhapsody” offers male, female and unisex apparel, starting at $39. Standout pieces include a denim jacket with “Don’t Stop Me Now I’m Having Such a Good Time” emblazoned across the back and a cropped black “Killer Queen” tank top. “Freddie Mercury was an idol in the music world, and this collection was designed with his unique style and attitude in mind paying homage to him both as a songwriter and fashion icon. Harnessing the bold and brash attitude of this famous era of rock music, these pieces embody the lifestyle of yesterday, but can be worn comfortably and proudly today,” Wrangler noted.
Jenni Broyles, vice president, general manager, Wrangler Modern Lifestyle, added, “For more than 70 years, Wrangler has been celebrating great music. And this collection showcases how deeply rooted the brand is within the culture of rock stars and music legends like Freddie Mercury.”
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