WWD’s fifth edition of Style Dimension kicked off during the start of New York Fashion Week at the WeWork Now in Flatiron with more than 1,500 RSVPs made for a swelling crowd, eager to learn insights from the panelists.
The event showcased topics ranging from social influence, artificial intelligence to brand beginnings from the likes of founders such as Chriselle Lim, Karolína Kurková, Camila Coelho and Tanya Taylor, among others.
Thinking big picture, WWD’s Sophia Chabbott spoke with super influencer Chriselle Lim and brand strategist Idalia Salsamendi on the evolution of influencers and what to expect next. Salsamendi founded her own business strategy company for influencer management, and works directly with talent such as Lim, or rather Chriselle Inc., scheduling her day-to-day and building campaigns that bridge influencer and brand.
Elite World Group’s chief executive officer, Julia Haart, discussed how models are broadening their careers to include the launching of brands, new business strategies and creative collaborations. The panel was moderated by WWD’s style director, Alex Badia, and included Elite World Group represented models such as Kate Bock, Ubah Hassan and Olivia Perez — who shared their perspectives on the industry.
Kurková discussed the launch of her children’s wellness line with Alexa Tietjen, prestige beauty and digital editor at WWD, sharing how her self-care routine and the confidence she attained as a professional model shaped her career trajectory while Brazilian style influencer-turned-entrepreneur, Camila Coelho, discussed the makings of her eponymous label Camila Coelho Collection.
Regarding the deployment of artificial intelligence in retail, Julia Dietmar, chief product officer of Vue.Ai, Chris Homer, cofounder and chief technology officer of ThredUp, and Eileen Rizzo, chief innovation officer of Ashley Stewart, discussed the impact of these technologies for both consumers and retailers.
Both brands discussed how an “editor’s eye” in merchandising was achieved by means of computer, so that the shopper gains personalized outfits, product recommendations and styling recommendations — saving the merchant time, too.
To the benefit of the fashion students in the audience, Tanya Taylor spoke with WWD’s news director, Lisa Lockwood, on the transition from painter to fashion designer and business owner. Sharing her founder’s journey, Taylor (who rejects the “contemporary” label) seeks to always inject color into her spirited designs. She even shared how she drew inspiration from the highly saturated, colorful fashion designer Biba, who was popular in the Sixties.
In between sessions, attendees — which included a range of interns, students, brand representatives and young professionals in and outside the fashion industry — stopped in for a touch-up at the beauty and Warren-Tricomi Salon hair stations.
Style Dimension returns this February for its sixth edition.