Fashion Revolution Day is set for April 24, marking the two-year anniversary of the Rana Plaza factory collapse in Bangladesh.
This story first appeared in the April 13, 2015 issue of WWD. Subscribe Today.
A series of events across the U.S. will begin April 19 aimed at broadening the awareness for sustainability, according to Maxine Bédat and Soraya Darabi, cofounders of fashion brand Zady. Bédat and Darabi are the U.S. chairs of Fashion Revolution Day.
The launch will occur on April 19 at Union Square as Zady helps with the Earth Day celebration and with showcasing the connection between fashion and the environment with the help of environmental campaigns and green business exhibitors. Additional events follow in St. Louis; Richmond; Buffalo; Washington, D.C., and Minneapolis.
As the U.S. chair, Zady on April 22 will disclose the details of its new women’s USDA organic T-shirt from sourcing to design, including information on the ginning mill in Texas and the spinning, dyeing and cutting and sewing facility in North Carolina.
According to Bédat, given President Obama’s announcement regarding a new supply-chain initiative to revitalize American manufacturing, “now is the time for us to work together to lead a worldwide effort that will demand better of the items we produce as brands, and those we purchase as consumers.”
Zady is known for its initiatives to speed the apparel industry’s standard for supply-chain transparency. It hopes to have everyone become more responsible for the environment, as well as the ethical and economic factors encountered in every step of production, from the farm to the finished factory.
Zady was founded in August 2013 to highlight organic apparel as a lifestyle for Millennials seeking an alternative to the disposable fads of “fast fashion.” At the core of its model is the disclosure of the supply chain for products sold on its site, with details about its sourcing partners. In addition, a further mandate is that “sourced in the USA” means that any product appearing on its site must have all components from the U.S.
To further its aims on supply-chain transparency, the company in November began a “Sourced In” initiative. A “We the People” petition is housed on the White House Web site to establish a “Sourced In” tag for apparel brands sold in the U.S. to disclose the origins of the full product supply chain.