By  on November 28, 2018

BERLIN — Bread & Butter by Zalando is coming to a halt. At least for the time being.

After three editions of the B2C fashion festival in Berlin, online giant Zalando said it would definitely not be staging a Bread & Butter in 2019. “It doesn’t fit into our long-term strategy,” a spokesperson said, adding that the e-tailer would nonetheless hold on to the brand name Bread & Butter. Zalando acquired the fair and the rights to the name after Berlin’s pioneering streetwear trade show went bankrupt in 2014.

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