Camera IQ sees the ongoing pandemic creating a boon for AR marketing by beauty and media companies.
Shares of the Florence-based company closed up more than 8 percent after reporting its first-half figures, despite a challenging performance.
THG made its stock market debut on Wednesday, becoming the U.K.’s largest tech IPO and the biggest market listing for the past five years.
Online sales grew 74 percent over the first half.
The COVID-19 pandemic hurt the company’s performance in the first half, but executive vice chairman Michele Norsa sees potential in the brand’s core category and top market.