This, photo, shows produce displayed at Whole Foods Market in Andover, Mass. Amazon is buying Whole Foods in a deal valued at about $13.7 billion. The two companies have not yet detailed how their proposed union might change the experience for customers. But the deal has the potential to boost the outsized ambitions of Amazon CEO Jeff Bezos and Whole Foods chief John Mackey, each of whom has already radically altered the way Americans shopAmazon-Whole Foods-Ambitions, Andover, USA - 05 Jun 2017

Growth just isn’t enough.

For the global e-commerce giants to keep their shareholders happy and their competitors scrambling, they need supercharged growth. And that means getting out their wallets and spending, sometimes very big, to break into new markets and pick up new skills.

Walmart Inc.’s $16 billion deal for control of Flipkart is just the latest in a series of oftentimes aggressive moves from the world’s largest consumer players. Here are 20 deals over the past decade that show how Amazon, Walmart, Alibaba and JD.com are trying to get ahead.

Buyer Target Announcement Date Size (in millions) Expertise
Walmart Flipkart May 9 $16,000 Indian e-commerce
Alibaba Daraz Group May 8 n/a South Asian e-commerce
Amazon Ring Inc. Feb. 27 $993 Video doorbells
JD.com Pomelo Fashion Co. (minority stake) Nov. 1, 2017 n/a Fashion e-commerce, Thailand
Amazon Body Labs Inc. Oct. 4, 2017 n/a Fit Technology
JD.com Farfetch (minority stake) June 22, 2017 $397 Fashion e-commerce
Walmart Bonobos June 16, 2017 $310 Men’s fashion e-commerce
Amazon Whole Foods June 16, 2017 $13,200 Retail, grocery
Amazon Souq.com March 28, 2017 $583 Middle Eastern e-commerce
Walmart Jet Aug. 8, 2016 $3,300 E-commerce
JD.com Niuhai E-commerce June 20, 2016 $2,918 Chinese e-commerce
Alibaba Lazada April 12, 2016 $2,000 Southeast Asian e-commerce
Amazon Shoefitr April 10, 2015 n/a Shoe fit technology
Alibaba Intime March 30, 2014 $693 Chinese retail
Amazon Kiva Systems March 19, 2012 $775 Robotics, fulfillment
JD.com Minitiao.com Jan. 10, 2012 n/a Fashion e-commerce, China
Walmart Kosmix April 18, 2011 $300 Technology development
Amazon BuyVIP Oct. 5, 2010 $97 Spanish fashion e-commerce
JD.com Qianxun.com March 23, 2010 n/a Chinese fashion e-commerce
Amazon Zappos July 22, 2009 $895 Footwear e-commerce

Source: S&P Capital IQ; Company reports

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