By  on August 9, 2018

PARIS — Adidas beat expectations with a 10 percent rise in currency-adjusted sales over the second quarter, lifted by the soccer World Cup, and confirmed its full-year outlook.

“We delivered another strong quarter on the back of a successful World Cup activation,” noted Adidas chief executive officer Kasper Rorsted. The executive said the company sold 10 million soccer balls and 8 million jerseys, outpacing the amount of those products sold during the 2014 World Cup and highlighted the importance of the event for reinforcing the brand’s visibility.

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