By  on March 13, 2019

Apparel is giving footwear a run for its money at Adidas, which in the fourth quarter saw a balanced performance from both segments after three consecutive years of footwear keeping the lead.

Adidas, whose strategy is based on building the brand from the feet up, has been caught by the shift in trends. Failure to meet a strong increase in demand for midpriced apparel due to supply-chain shortages is expected to negatively impact the company’s performance this year, particularly in North America during the first half, the company said Wednesday.

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