By  on March 14, 2018

PARIS — Having ended 2017 on a strong note, Adidas AG said it expects sales growth to slow this year, but profitability to continue increasing as it ramps up its infrastructure and strives to better meet the demands of female consumers.

The German sporting goods maker reported on Wednesday that sales rose 19 percent on a currency-neutral basis to 5.05 billion euros in the fourth quarter, following a 12 percent increase in the third quarter, fueled by Greater China and North America, where it has been swiping market share from its rival Nike.

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