Affiliate marketing is big business, and is expected to grow from $4.6 billion in sales now to more than $6.8 billion in the next five years, according to a report released today by Rakuten Affiliate Network that was commissioned to Forrester Consulting.The researchers polled more than 150 "decision-makers" in the advertising sector at companies with more than $200 million in annual revenue. The survey showed that close to 90 percent of the respondents said affiliate programs "were important or very important to their overall marketing strategy, and the majority of publishers revealed that affiliate partnerships drove more than 20 percent of annual revenue."Adam Weiss, general manager and senior vice president of Rakuten Affiliate Network, said when done right, affiliate marketing "cultivates mutually beneficial and authentic relationships between brands and publishers, and those publishers and their audience.”Affiliate marketing is a performance-based form of online marketing where companies pay affiliates who drive traffic and sales to their e-commerce sites. In the retail and fashion apparel space, many of these affiliates are fashion bloggers and influencers, and many work in affiliate networks. What sets affiliate marketing apart from other campaigns is that the return on investment is more clearly seen. Consumers click through a blog post, for example, to a brand's site and can then shop and buy a product, which all generates trackable and measurable data.The researchers said in the report that "the affiliate marketing space has matured into a significant channel for driving sales for advertisers of all sizes." The firm noted that affiliate marketing spend in the U.S. is poised to see a compound annual growth rate of 10.1 percent between 2015 and 2020.The poll showed that marketers use affiliate programs at all stages of a shopper's journey as 83 percent of respondents "targeted consumers during the discovery and awareness phase," the research authors said. The authors said advertisers are getting better at gathering and measuring various tracking metrics with 80 percent of marketers saying they tracked desktop and mobile sales through affiliate programs, and 66 percent noting that they tracked catalogue-driven sales via affiliate campaigns.In regard to connecting with publishers, 83 percent of those polled said they use "affiliate network dashboards to recruit partners" while 79 percent "attend events hosted by affiliate networks."Some of the key recommendations from the Forrester researchers include: a need to better understand the role of affiliate marketing as it compares to other marketing efforts; working with affiliate networks as a way to mitigate fraud, and, for publishers, better grasping and understanding the needs of advertisers and what they look for in a publisher.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion