NEW YORK — Al Shapiro, senior vice president of corporate marketing for Liz Claiborne Inc., will retire on June 30 after nearly 12 years with the firm.

Shapiro joined the company in 1994, the same year as Paul Charron, chairman and chief executive officer, who is also retiring at the end of the year.

Throughout his tenure, Shapiro had a major hand in the development of marketing for Claiborne’s stable of brands. He introduced and developed advertising strategies for the Liz Claiborne brand, which had not previously done any advertising.

Shapiro said that although he is retiring, he most likely will stay in the business as a consultant.

“It has been my good fortune to be a part of a transformation that made history in our industry,” Shapiro said. “During my career, I have rarely, if ever, been associated with people so committed to being the best and to succeeding, regardless of how challenging and complex the business environment.”

Prior to Claiborne, Shapiro worked for Bozell Jacobs Kenyon & Eckhart, an advertising agency here.

“Al has been a central figure in the transformation of our company,” said Charron in an e-mailed statement. “His broad perspective and professional insights into evolving consumer behavior have been most important inputs as we charted our own course here at Liz from 1994 on.”

Claiborne is considering internal and external candidates to replace Shapiro. Lori O’Rourke, vice president of advertising and research, will assume temporary responsibility for corporate marketing functions, including creative resources, advertising, research, corporate communications, public relations and multimedia. O’Rourke will report to Trudy Sullivan, president of Liz Claiborne Inc.

This story first appeared in the June 23, 2006 issue of WWD. Subscribe Today.

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