Boxes with a reimagined Amazon logo during a protest related to the recent announcement that the company Amazon will be opening one of two new headquarters in New York, New York, USA, 30 November 2018. The protest was held by students from the City University of New York who are upset with school's board for supporting the Amazon deal in the Long Island City neighborhood and how it may affect public funding of education.Rally Against Amazon Headquarters Deal in New York, USA - 30 Nov 2018

Amazon decided to ditch the Big Apple after all.

The Jeff Bezos-led tech giant said Thursday that it would not move forward with its plans to build a headquarters in the Queens neighborhood of Long Island City.

That could be good news for fashion companies in the city that are looking to ramp up online and are hiring to try to build their own tech savvy as Amazon would have been a key competitor for talent.

“For Amazon, the commitment to build a new headquarters requires positive, collaborative relationships with state and local elected officials who will be supportive over the long term,” the company said in a statement. “While polls show that 70 percent of New Yorkers support our plans and investment, a number of state and local politicians have made it clear that they oppose our presence and will not work with us to build the type of relationships that are required to go forward with the project we and many others envisioned in Long Island City.

“We are disappointed to have reached this conclusion — we love New York, its incomparable dynamism, people and culture — and particularly the community of Long Island City, where we have gotten to know so many optimistic, forward-leaning community leaders, small business owners and residents,” the firm said.

Amazon has more than 5,000 employees elsewhere in the city and plans to keep them where they are.

The search for HQ2, as the Seattle-based company called it, will not be reopened, but the firm will proceed with its plans to expand in Northern Virginia and Nashville.