And let’s not forget about the entire Thanksgiving weekend shopping extravaganza, which kicked off Thanksgiving Day and ran through Cyber Monday. Amazon shoppers scooped up more products around the globe, compared with the same period last year.
To be more specific, that’s 180 million products, including 13 million fashion finds, on Black Friday and Cyber Monday combined. Calvin Klein and Adidas were popular apparel items on the site over the weekend, according to data from Nomura Instinet.
“Black Friday and Cyber Monday continue to break records on Amazon year-over-year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” Jeff Wilke, Amazon’s chief executive officer Worldwide Consumer, said in a statement.
Sales at small- and medium-sized businesses listed on Amazon also grew — more than 20 percent — compared with a year earlier.
Meanwhile, the entire retail sphere benefited as shoppers embrace their favorite pastime.
Consumers spent $3.7 billion on Thanksgiving Day and then another $6.2 billion on Black Friday. Some of the busiest stores included Kohl’s, Dick’s Sporting Goods, Target, Sephora, Walmart, Macy’s, Home Depot, Lowe’s, Old Navy, Apple, Best Buy, Lululemon, Hollister, Aerie and American Eagle.
And Cyber Monday, the day that caters to online shoppers, racked in nearly $8 billion in sales — about $2 billion worth of purchases made by way of mobile devices. That’s a 17 percent increase from a year ago, according to data from Adobe Analytics.
“It seems Black Friday store shopping is now more ‘fun than functional,’ with the days of pitching early a.m. tents a relic of the past,” Simeon Siegel, a retail analyst at Nomura, wrote in a recent note.