Walmart is back on the acquisition trail, having reached a deal to buy the plus-size player Eloquii.
Andy Dunn, senior vice president of digital consumer brands at Walmart U.S. eCommerce, said in a blog post that the deal was in keeping with the company’s plan to develop “a portfolio of direct to consumer brands with a unique assortment you can’t find anywhere else.”
“Known for its trend-driven, fashion-focused assortment, Eloquii is all about great-fitting and great-looking apparel specifically designed for women size 14 and up,” Dunn said. “Today, more than half of women age 18-65 in the US wear size 14-plus. We know they’re looking not just for basics, but also for on-trend pieces that allow them to express their individuality. This is a segment of the market that has been historically underserved and neglected. We believe she deserves better.”
Dunn joined Walmart last year when the company bought his business, Bonobos.