By  on June 18, 2019

As the retail world goes increasingly digital, flagships are losing their relevance. And Abercrombie & Fitch is shifting its course as a result.

“Those stores are really a legacy piece of the brand,” Scott Lipesky, senior vice president and chief financial officer of Abercrombie & Fitch, told investors at the Jefferies Consumer Conference held in Nantucket, Mass., this week. But he added, they’re “an outdated piece of the brand. It’s not the brand aesthetic that we’re trying to portray to our customers anymore.”

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