By  on April 2, 2019

Authentic Brands Group chief executive officer Jamie Salter sees a rebound in the action sports world that not only pushed him to go in with Volcom management to buy the brand’s intellectual property, but also to build a platform of industry brands.

On Tuesday it was revealed Authentic Brands Group acquired the brand’s intellectual property from Kering. As part of the transaction, Authentic Brands Group created a new operating company, called Liberated Brands and majority-owned by, Todd Hymel and Volcom management. Hymel is Volcom ceo and now also Liberated ceo. Authentic Brands Group owns a minority stake in Liberated.

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