Avon Products Inc. reported lower losses for the first quarter although sales fell sharply.

For the three months ended March 31, the net loss attributable to Avon was $147.3 million, or 33 cents a diluted share, compared with $168.3 million, or 38 cents a share in the prior-year quarter.

Total revenue slid 18 percent to $1.79 billion from $2.18 billion, while gaining 1 percent at constant currency.

The number of Avon’s active sales representatives fell 1 percent in the quarter, dragged down in part by North America.

Sales of beauty products in the quarter declined 17 percent to $1.29 billion, while ticking up 3 percent in constant currency.

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