This story first appeared in the April 3, 2012 issue of WWD. Subscribe Today.
The world of Avon Products Inc. is spread fairly proportionately with one exception.
Of the $11.3 billion in revenues last year, 45.5 percent of the global total, or $5.1 billion, was generated in Latin America, according to the company. North America represented 18.5 percent in total sales, or $2.1 billion. Central and Eastern Europe followed close behind at 14 percent, or $1.6 billion. Western Europe, the Middle East and Africa combined generated $1.5 billion for 13.5 percent of total sales. Asia-Pacific represented 8.5 percent of the world total, or $900 million in sales.
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In terms of product category, beauty products generated 71 percent in sales, or $8.18 billion. Fashion was the second largest category with 18 percent, followed home products with 9 percent and other types of merchandise at 2 percent.