b8ta macy's

B8ta is going wide with its approach by launching the Ark Marketplace, which enables retailers to use the company’s retail-as-a-service approach. 

To help with this new growth avenue, the firm also raised $50 million in Series C funding, led by new investor Evolution Ventures. Existing investors Macy’s Inc., Khosla Ventures, Peak State Ventures, and others put in additional money.

Founded in 2015, B8ta’s approach has it renting out small bits of space to brands for a limited amount of time

The result is retail that is constantly in flux, always giving consumers newness. 

“Stores today are serving as story-telling platforms for brands rather than sales channels,” said Vibhu Norby, cofounder and chief executive officer of B8ta. “Product discovery and sales happen in different places. We are at the very beginning of the age of experiential retail, a post e-commerce era that will change the way we all shop for decades to come. Our latest round allows us to meet the global demand for our stores and software.”

By the end of this year, B8ta will have 25 flagships, including its international store in Dubai.

The company also powers The Market @ Macy’s with the Ark technology that will now be widely available. 

“Ark Marketplace is opening up new consumer experiences, brand alliances, and revenue streams,” said David Munczinski, president of Ark. 

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