PARIS — Crystal maker Baccarat is set to invest 8.6 million euros, or $11.1 million at current exchange, in its manufacturing facilities in a bid to respond to increased demand and fuel its expansion.


The company’s board of directors decided to inject the sum mainly into buying a new furnace and related equipment for its factory in the town from which it takes its name, in eastern France.


The investment is the largest the company has made in many years, it stated, and is the first major strategic move taken since investment firm Catterton Partners became a Baccarat shareholder via a capital increase in June.


“The board’s decision enables us to reaffirm our commitment to the company’s original manufacturing location, at Baccarat, and allows us to increase our production capacities, enhance our capabilities further and enable our international expansion,” Baccarat chief executive officer Markus Lampe stated.