By  on August 15, 2016

Parents intend to spend about 3.9 percent more on back-to-school, with an anticipated average spend of $675, versus $650 in 2015, according to the 22nd annual survey conducted by Brand Keys, the New York-based brand loyalty and emotional engagement research consultancy.

The survey included assessments from 7,580 households drawn from the nine U.S. Census regions from July 29 through Aug. 12.

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