Something Navy's Arielle Charnas in Bandier's exclusive Something Navy x Monrow collection.

LONDON Private equity firm Eurazeo has taken a minority stake in fitness retailer Bandier.

The investment, which is valued at $25 million, was made by Eurazeo Brands, the firm’s division dedicated to brands with global growth potential.

C Ventures, Adrian Cheng’s investment fund, also participated in the round of funding, which closed at $34.4 million.

This is the third investment by Eurazeo Brands and the firm said it foresees investing a total of $800 million in European and American companies in the fashion, beauty, home, wellness, leisure and food space.

“Bandier is at the forefront of the activewear movement and is well positioned to gain meaningful market share in this fast-growing sector. By leveraging our respective capabilities, we will drive product and digital expansion and become the destination for luxury activewear globally,” said Eurazeo chief executive officer Jill Granoff.

Bandier was advised in the deal by boutique mergers and acquisitions firm Ohana & Co.

As part of the brand’s expansion plans, the retailer has also tapped Adrienne Lazarus as its ceo. She was most recently ceo of Frye and president of Intermix.

“Our vision for Bandier is to be the premiere multichannel platform for an active woman who loves fashion, fitness and wellness,” said brand founder Jennifer Bandier.

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