PARIS — Marionnaud France has added some high-profile names to its executive lineup.

On Friday, the perfumery chain named Serge Guevel as its finance director, replacing Richard Lenoit, who has left the company. Guevel, who took the post in February, was previously finance and operations director of Hutchison Telecom Thailand, which is also owned by Marionnaud’s parent company, Hutchison Whampoa Ltd.

Meanwhile, Anthony Planté was appointed Marionnaud’s buying director in March. He succeeds Thibault Ponroy, who was promoted to Marionnaud’s international sales director post. Planté is a former Carrefour executive, who was most recently buying director for the hypermarket’s pharmacy, perfumery and hygiene divisions.

Nicolas Lebeau has been named Marionnaud’s new e-commerce manager, replacing Eric Bourriot, who has left the firm. Lebeau joins Marionnaud from M6, where he was marketing director of the television station’s sales channel.

Caroline Roche has been appointed customer relations manager, a new post. Prior to that, Roche worked as a major accounts manager for the Galeries Lafayette Group. — Ellen Groves

Symrise Joins Biotech Partnership

PARIS — German flavors and fragrance supplier Symrise has formed a partnership with biotech specialists Brain AG and AnalytiCon Discovery to develop cosmeceutical ingredients.

In a statement, the three companies said their main goal is to create “innovative, all-natural cosmetic active ingredients and aroma molecules.” The Symrise board member responsible for scent and care, Achim Daub, added in the statement, “this strategic partnership also in the future will enable us to develop intelligent, natural, bioactive cosmetics with healthy characteristics for our customers.”

Under the agreement, Zwingenberg, Germany-based Brain’s cellular-based screening technology will be available to Symrise, enabling it to identify new bioactive substances, while Potsdam, Germany-based AnalytiCon is to specialize in the purification and characterization of natural extracts.

In other flavors and fragrance supplier news, Switzerland’s Givaudan is to invest $62 million in a consumer products creative center in East Hanover, N.J. The facility will reportedly double Givaudan’s previous fragrance testing and evaluation capability and feature a new consumer and sensory intelligence laboratory. The center is due to be opened in June 2008. — E.G.

This story first appeared in the April 9, 2007 issue of WWD. Subscribe Today.

Clarins’ Product Investigated in France

PARIS — Groupe Clarins’ antielectromagnetic waves facial spray Expertise 3P is being investigated by France’s General Directorate for Fair Trading, Consumer Affairs and Fraud Control. The authority aims to verify the French beauty firm’s claims that the beauty product helps protect the skin from damage caused by everyday electronic appliances. “We are checking how the firm can prove its claims and if the product works,” said a DGCCRF spokesman. He added the DGCCRF, which opened the investigation in March, is to meet with Clarins, which launched Expertise 3P worldwide in January. — E.G.

EasiHair Launches on QVC

LOS ANGELES — EasiHair by Jon Renau is making its debut on QVC today with a hair extension product called Almost Yours on the show, “Beauty Solutions.”

According to Lisa Minervini, who developed hair extension brand EasiHair for Vista, Calif.-based wig maker Jon Renau, EasiHair is the only hair extension brand currently on QVC. Hairstylist Ken Paves has promoted Jessica Simpson’s clip-in hair extensions line HairDo on HSN.

Almost Yours, available in 10-inch and 14-inch lengths in about 20 colors, is a volumizer intended for women with thinning hair. Released to the market six months ago, Almost Yours is made out of human hair and retails for around $100 at beauty supply stores and salons.

On QVC, Minervini will put in and remove Almost Yours extensions to demonstrate the process only takes a few minutes. — Rachel Brown

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