The company filed an offering statement with the Securities and Exchange Commission for a Regulation A+ public offering, which is being handled by WR Hambrecht + Co. as sole underwriter. The A+ filing is a way for companies that would traditionally be in the venture capital-raising stage to obtain investors from the public market. BeautyKind is offering between 800,000 and 1.6 million share for $6.25 each.
The business sells makeup, skin care, fragrance, nail care, hair care and men’s products from brands such as Ahava, Deborah Lippmann, GlamGlow, Laura Geller, Nest Fragrances, Strivectin and many others online. Five percent of sales are then directed to the charity of the shopper’s choosing. The business, which was launched in 2014, also has a shop-in-shop in the Bloomingdale’s Outlet store in New York.
“The core belief behind BeautyKind is to give back to causes and its customers, and our Regulation A+ public offering reinforces this notion,” said founder and chief executive officer Hil Davis in a statement. “We’re proud to provide all members of our community with the opportunity to invest early in the life cycle of our company, and to help shape its growth.”
BeautyKind plans to use the money raised from the offering to develop a personalized online beauty experience for customers, as well as a shoppable mobile app that will also provide beauty tips. The business’ first broadcast advertisement is expected to air in March.
Public markets have had a particularly volatile start to the year, and industry sources have suggested venture capital dollars aren’t as widely available as in previous years. A potential initial public offering for Jessica Alba’s The Honest Co., which sells products from diapers to makeup, could be driven by the need for funding and unavailability of further venture capital rounds for that business, sources said.