Beiersdorf has promoted Bill Graham to the position of U.S. president and general manager. Graham had been serving in the role on an interim basis since March after the departure of Robert Taylor-Hughes, who left the company after being named to the post in fall 2010. Taylor-Hughes had replaced Ian Holding, who was reassigned to the company’s global organization in Germany as global corporate vice president, global sales strategy. On Thursday, Holding was promoted to general manager, Northern Europe. Graham will be responsible for the strategic direction, growth and success of the U.S. business. Graham had served as vice president of sales since 2007, where he reshaped the firm’s U.S. sales organization. Prior to joining Beiersdorf, Graham held a number of senior leadership positions at Novartis Consumer Healthcare, Bristol Myers-Squibb and Unilever.