BERLIN — Beiersdorf reported group profits after taxes dropped 18.9 percent to 308 million euros, or $409 million, in 2010. Operating profits declined 1.4 percent to 579 million euros, or $768.8 million. 

The Hamburg, Germany-based maker of Nivea, Eucerin and La Prairie said the preliminary figures were in the predicted target range in the wake of lowered full-year guidance last December.

Group sales rose 7.7 percent on-year to 6.19 billion euros or $8.22 billion. On a like-for-like basis, revenues gained 3.1 percent.

Dollar figures were converted from euros at average exchange for the period to which they refer.

Beiersdorf’s consumer division posted a revenues uptick of 6.2 percent to 5.32 billion euros, or $7.1 billion, while organic sales rose 1.6 percent. Last month, citing a desire to focus resources, the company said it would sell skin care line Juvena and hair care brand Marlies Möller, and withdraw from the makeup market in Germany.

“Despite clear successes in individual regions, we are not satisfied with the overall performance by the consumer business segment in 2010. As a result, we resolved significant investments and restructuring measures for this segment in December,” stated Thomas-B. Quaas, chairman of the executive board at Beiersdorf.

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