By  on March 5, 2013

BERLIN — Beiersdorf AG forecast 2013 growth in excess of the market, and confirmed its 2012 financial figures today.

“The focus remains on strengthening our brands — first and foremost Nivea – developing innovative products and extending our presence in emerging markets,” said the company’s chief executive Stefan F. Heidenreich.

The Hamburg, Germany-based maker of brands including Eucerin and La Prairie registered a rise in after-tax profits of 9.9 percent to 477 million euros, or $613.23 million, excluding special factors, such as costs related to a realignment of the company’s consumer division, primarily the re-launch of Beiersdorf’s hair care product lines in China.


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