BERLIN — Beiersdorf AG’s first-quarter sales dipped 1.9 percent to 1.67 billion euros, or $1.84 billion, impacted by negative exchange rates, particularly in the Americas, the company said.
On a like-for-like basis, revenues at the maker of Nivea, Eucerin and La Prairie grew 2.4 percent.
The Hamburg-based firm’s consumer products division’s sales declined 1.1 percent to 1.37 billion euros, or $1.51 billion. On an organic basis, they increased 3.6 percent.
Dollar figures are converted at average exchange for the three-month period ended March 31.
Regarding Beiersdorf’s top brands, sales for Nivea rose 4.3 percent; Eucerin, 1.2 percent, and La Prairie, 6.9 percent. Growth in the consumer division was boosted by a steady performance in Beiersdorf’s largest market, Europe, where sales were up 0.5 percent to 720 million euros, or $794 million. Revenues in the Americas declined 9.6 percent to 247 million euros, or $272.4 million.
“In many markets, we have increased both our sales and market share,” stated Beiersdorf chief executive office Stefan Heidenreich. “This makes us confident about our business performance in the coming months.”
The Tesa adhesives division’s sales declined 5.9 percent to 277 million euros, or $305.5 million, due to weaker demand in Asia.
Beiersdorf confirmed its full-year outlook for 2016, reiterating it expects both group sales and consumer business sales to increase by 3 percent to 4 percent, and that its consumer activity should once again outperform the market.