NEW YORK — Bergdorf Goodman beat its own three-day trunk show record with a whopping $6.1 million one for Chanel.

This year’s tally was substantially more than last year’s $5.6 million, which is a feat, considering last year’s figure was believed to be the highest of any trunk show in retail history.

The 57th Street retailer started things off by hosting a luncheon and fashion presentation of the fall-winter collection for the Director’s Council of the Museum of the City of New York. Attendees included Celerie Kemble, Tara Rockefeller, Valesca Guerard-Hermès, Natalie Kaplan, Zani Gugelmann, Amy Fine Collins, Joanne de Guardiola and Gigi Mortimer.

Shoes and bags helped put this year’s numbers over the top. Python totes at $6,295, the 2.55 style bag for $2,090 and a variety of knee-length boots for $1,300 to $1,900 were among the most sought-after items. In ready-to-wear, Lesage embroidered coats and jackets retailing between $14,000 and $18,000 were bestsellers.

While Chanel fans were busy viewing the collection over lunch at BG, Linda Fargo, the store’s senior vice president, fashion office and store presentation, and David Hoey, senior window director, were on the main floor putting the finishing touches on the flagship’s Dorothy Draper-inspired window displays. Bergdorf Goodman’s Fifth Avenue windows are an ode to the late interior decorator’s work and plug the Museum of the City of New York’s “The High Style of Dorothy Draper” exhibition. Last Thursday night, Carleton Varney, author of “In the Pink: Dorothy Draper, America’s Most Fabulous Decorator,” drew a crowd to his signing in the store’s home department.

This story first appeared in the May 15, 2006 issue of WWD. Subscribe Today.