By  on July 24, 2019

PARIS — Bernard Arnault may be raking in the cash as LVMH Moët Hennessy Louis Vuitton posted another quarter of strong growth, but he is also spending lavishly to make sure that Louis Vuitton, Dior and his other luxury brands maintain their market dominance once demand loses steam.

Shrugging off ongoing trade tensions, the group’s overall revenues were up 15 percent in the three months ended June 30 to 12.54 billion euros, helped by another strong performance in its key fashion and leather goods division. Sales were up 12 percent on an organic basis.

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