Total spending over the holiday weekend in the U.S. dropped 11 percent to $50.9 billion, from last year’s estimated $57.4 billion, according to NRF’s Thanksgiving Weekend Spending Survey conducted by Prosper Insights & Analytics, The NRF said early holiday promotions,  online shopping, and an improving economy changed the way millions of people approached the biggest shopping weekend of the year. NRF also said 55.1 percent of holiday shoppers were or will be in stores and online over Thanksgiving weekend, down from 58.7 percent last year. Overall shopper traffic from Thanksgiving Day through Sunday, November 30 dropped 5.2 percent from 2013 reaching 133.7 million unique holiday shoppers versus 141.1 million in 2013). Total shopping, including multiple trips by the same shopper, was also down this weekend (233.3 million versus 248.6 million). This is the 11th survey NRF has released in partnership with Prosper

“A strengthening economy that changes consumers’ reliance on deep discounts, a highly competitive environment, early promotions and the ability to shop 24/7 online all contributed to the shift witnessed this weekend,” said NRF president and chief executive officer Matthew Shay. “We are excited to be witnessing an evolutionary change in holiday shopping by both consumers and retailers, and expect this trend to continue in the years ahead.”

load comments
blog comments powered by Disqus