LONDON — The Body Shop is aiming to get in shape by potentially shedding almost 300 jobs.

This story first appeared in the March 4, 2009 issue of WWD. Subscribe Today.

The L’Oréal-owned beauty manufacturer and retailer said following a worldwide survey of employees last year, it plans a reorganization of its business, which may involve cutting about 275 from its 9,200-strong staff. The company also said it plans to make “improvements” in three areas.

“First, [The Body Shop] will refocus the business to the front end to better support the 2,500 retail outlets worldwide. Operational decision making will shift to be closer to the customer,” the company stated. “Secondly, it plans to create a more efficient organization by streamlining operations in certain office-based functions. Thirdly, it has confirmed it will strengthen its product innovation.”

A Body Shop spokeswoman declined to provide further details on the plan. The proposed reorganization will not impact stores or their staff, according to the company, which added 150 of the job cuts may be U.K.-based.

“In line with previous organizational changes at The Body Shop, the company has confirmed that as it starts consultation, it will make every effort to redeploy affected employees in suitable new positions within the revised structure,” the firm stated. “Where this is not possible, those leaving the company will be generously supported to help secure their future.”