By  on March 26, 2019

LONDON — British retailers are rising, falling — and consolidating — in an increasingly brutal marketplace.

Boohoo.com, the online fast-fashion retailer, said it has purchased the brand and intellectual property assets of the ailing online fashion site MissPap. Founded in 2015, MissPap wants its customers to be “always selfie-ready,” and offered clothing inspired by the catwalk, the street and celebrities.

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