J. Crew, Nike, Marshall’s and TJ Maxx, Wal-Mart, Home Depot, Whole Foods, Amazon.com, Costco and Dick’s all ranked in the No. 1 spot of their respective retail categories based on their ability to meet customers’ expectations better than the competition, according to a survey by Brand Keys, the New York-based brand engagement and customer loyalty research consultancy.
The 2015 Customer Loyalty Engagement Index found that the gap between what consumers expect and what brands deliver is bigger and driven almost entirely by emotional values, such as “is this brand for me?” or “does this brand understand me?” Brand Keys has been tracking consumers’ expectations for 20 years. According to the index, consumer expectations have jumped nearly 23 percent over 2014 but brands have only managed to improve their ability to satisfy those expectations by 5 percent.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion