Brandless has secured a $35 million Series B funding round that includes 20-plus high-profile individuals from the retail, entertainment, media and sports industries.
Brandless offers generic household and food staples for just $3, with the idea that products such as moisturizing shampoo, foaming hand wash and even tomato sauce should be made well and comprised of clean and nontoxic ingredients. It claims that the idea of being “brandless” allows the company to offer these products at a fair price, without consumers having to pay what it calls a “brand tax” that is often added to the markup for advertising and marketing of the “brand.” Consumers in turn save up to a 40 percent mark-up — although that’s often higher with beauty products — when compared with prices for national brands, Brandless contends.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos