By  on December 14, 2017

Brandless has secured a $35 million Series B funding round that includes 20-plus high-profile individuals from the retail, entertainment, media and sports industries.

Brandless offers generic household and food staples for just $3, with the idea that products such as moisturizing shampoo, foaming hand wash and even tomato sauce should be made well and comprised of clean and nontoxic ingredients. It claims that the idea of being “brandless” allows the company to offer these products at a fair price, without consumers having to pay what it calls a “brand tax” that is often added to the markup for advertising and marketing of the “brand.” Consumers in turn save up to a 40 percent mark-up — although that’s often higher with beauty products — when compared with prices for national brands, Brandless contends.

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