Brandless has secured a $35 million Series B funding round that includes 20-plus high-profile individuals from the retail, entertainment, media and sports industries.
Brandless offers generic household and food staples for just $3, with the idea that products such as moisturizing shampoo, foaming hand wash and even tomato sauce should be made well and comprised of clean and nontoxic ingredients. It claims that the idea of being “brandless” allows the company to offer these products at a fair price, without consumers having to pay what it calls a “brand tax” that is often added to the markup for advertising and marketing of the “brand.” Consumers in turn save up to a 40 percent mark-up — although that’s often higher with beauty products — when compared with prices for national brands, Brandless contends.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion