The new chief executive officer Jonathan Akeroyd also set out a series of punchy targets. His ambition is for revenue to grow to 4 billion pounds in the medium term, and 5 billion pounds in the long term, at constant exchange rates, and with “good” margin progression.
In the first half ended Oct. 1, revenue rose 11 percent to 1.35 billion pounds at reported exchange, boosted by the weaker British currency. At constant exchange, revenue rose 5 percent year-on-year.
Adjusted operating profit was up 21 percent to 238 million pounds at reported exchange, and 6 percent at constant rates. Profit for the six-month period rose 33 percent to 193 million pounds at reported exchange.
Shares were up 1.8 percent to 20.38 pounds in late-morning trading on the London Stock Exchange.
Sales of leather goods were up 11 percent in the first half, with the Lola bag now a bestseller. Sales of outerwear rose 3 percent in the six-month period.
The past six months have been busy for Burberry. Chief creative officer Riccardo Tisci showed his final collection for the brand at the end of September, and Burberry immediately named designer Daniel Lee to the top creative post. His first collection, for fall 2023, will be unveiled in London in February.
The company said it was maintaining its near-term guidance for the full fiscal year, and is mindful of the macro-economic challenges that lay ahead, including COVID-19-related disruption in mainland China, and “recessionary risks” in Europe and the Americas.
Later on Thursday, Akeroyd is due to lay out his new strategy to the markets during a live presentation in London. That new vision will include “a refocus on Britishness,” doubling the sales of leather goods, shoes and women’s rtw, and growing outerwear by 50 percent in the medium-term.
Another of Akeroyd’s ambitions is to grow accessories to more than 50 percent of group sales in the medium term. He also wants to “accelerate momentum” in core markets, and deliver on the company’s “bold” sustainability commitments.