Christopher Burch’s Burch Creative Capital said its investment portfolio now totals seven for 2015.
Burch Creative Capital focuses on consumer brands that include men’s and women’s apparel and accessories. The investments made this year are either new or follow-on investments to existing portfolio companies.
Of the seven investments, four are in the fashion sector. They include fashion jewelry brand BaubleBar; Ellen DeGeneres’ lifestyle brand ED; San Francisco-based e-commerce weekend-wear brand Chubbies Shorts, and Soludos, a footwear brand specializing in rope-soled espadrilles.
The other investments made this year include Cocoon9, which does pre-fab plug-and-play contemporary homes; clean whole-food snacks Brad’s Raw Foods, and health-food line Little Duck Organics.
Other investments in its umbrella of brands include Bib and Tuck, Bomoda, Coolcore, Fashion Project, Five Below, Jawbone, Nanoleaf, Powermat, Shoe Privée, Trademark and Vaunte.
Burch in July sold C. Wonder to Xcel Brands after the retailer suddenly went into liquidation earlier this year. C. Wonder is the women’s apparel, accessories and home décor line launched by Burch in 2011. While the concept expanded rapidly, including a franchise deal in the Middle East, it failed to gain traction and had to shutter.
Burch Creative said on its Web site that in the past, it was an investor “looking for existing opportunities. Today, we are entrepreneurs who invent and attract new ones.” The company also distinguishes itself from other traditional investment vehicles that use financial leverage to multiply stakeholder value. It says that it is using “creative leverage” to transform consumer need into a self-sustaining business.