PARIS — Carrefour, under pressure to improve its fortunes in its underperforming home market, on Thursday named Noël Prioux its new executive director of France.

This story first appeared in the June 17, 2011 issue of WWD. Subscribe Today.

Prioux, 51, who has spent his entire career at Carrefour, most recently as executive director for Europe, has been charged with implementing a recovery plan in France, which accounts for more than 40 percent of group revenues. He succeeds James McCann, a former Tesco executive who exited Carrefour last month after less than a year and a half on the job.

Chief executive officer Lars Olofsson had taken over operational management of Carrefour’s activities in France in the interim, and the company said Thursday he would continue to oversee them.

Succeeding Prioux as executive director of Europe is Thomas Hübner, 53, a Swiss national who most recently served as chairman or vice chairman at three start-up supply companies in which he invested. Hübner’s résumé also includes stints at McDonald’s, Swiss cash-and-carry operator Prodega AG and Metro Cash & Carry International.

As reported, sales at Carrefour rose 3.9 percent in the first quarter as strong growth in emerging markets partially compensated for tough trading conditions across most of Europe.

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